Web Publishing Roll-up: Newsroom digital goes, MSNBC Mobile trenches page view

This week, newspapers on the Internet focuses on the mobile phone, and enriches the Amazon Kindle, and pageviews MSNBC.com trenches to re-new design.

Add to Mobile Digital Newsroom

It did not take very long time ago that the newspaper industry, our heads filled with visions of all the digital newsroom. In the time since then, I have covered the news sites on the Internet will be hyper local, and the integration of third-party applications, and even behind the scenes video. This week, we can add mobile specific to that list.

Digital newsroom evolving and expanding. Orlando Sentinel, CNN and Philly.com has created all mobile specific positions within their own newsrooms. More news organizations do the same through the creation of jobs like this in an attempt to make mobile news delivery a priority, and investigate Poynter on the Internet a few of the reasons why newsrooms can be used at least one mobile Go to someone on the staff.

* Mobile visitors have different needs: a person to monitor the mobile site measurements can help determine what the interests of most readers and how to adapt the site accordingly.

* To create a mentality and mobile Century: The same thing happened when newspapers began to shift in emphasis from print to Internet. On the Internet was considered a place to put additional information, and is now often the main source of information. However, the mobile news site to compete for attention. Let us learn from our mistakes and not ignore the mobile interface until it's too late.

* Encourage initiatives through mobile phone: the existence of a key figure on the staff to educate others about its mobile phone can help to streamline communications and help others think about how you can contribute and help improve it. As we have learned (and continue to learn) from the sites before it, and people are more integrated, the more they take ownership.


As evolved from the newsroom copyeditors and seller of the Declaration to accommodate photographers and bloggers, will be inevitably to the newsroom in the integration of mobile sites for more side by side with their counterparts on the Internet.